What is Augmented Reality?
Augmented reality (AR) is an advanced technology that enhances (augments) the world you see around you by overlaying real time digital information on top of what you see and experience.
Unlike the more well-known virtual reality (VR), which is entirely digital, AR blends real world and digital elements for a seamless, immersive experience.
How Can I Use It?
AR technology is still in its infancy but already it offers exciting new possibilities for marketing.
These range from relatively simple features like allowing customers to overlay pictures of clothes, glasses or accessories against a photo that they upload, to advanced features like testing different wall paint or furniture on via your phone camera.
The possibilities for your business will vary significantly by your industry. We are happy to discuss potential applications for you and your business – why not get in touch today?