Data Collection and its Behavior
“How important is data? It’s as important as your future customers are.”
You may think... Well pretty much everyone who has a website will use some form of data analytics to ‘try’ and understand the historic traffic behaviour to influence how future marketing campaign decisions are built and optimised. The issue is that there can be absolutely giant volumes of data available to view live and collected every single day. This can sometimes make it pretty much impossible for any human to identify helpful insights without assistance in the form of AI.
One remedy we use at Everything Digital is predictive analytics which definitely helps to give you that extra edge in predicting future trends. Machine learning is used by Everything Digital to create algorithms which can analyse huge data sets to enhance the results in future campaigns. How important is data? It’s as important as your future customers are.
“Businesses should be empowered by technology to make smarter real-time decisions that impact your own trends”
So many options are available to you and your brand. Use things like historic data to optimise campaign designs and for creating a customer journey for customers that can’t be forgotten. target audiences which engage with content presented to them at the ‘perfect’ micro moment. Businesses should be empowered by technology, to make smarter real-time decisions that impact your own trends. The key to making incremental increases to any businesses income.
“how have services like Spotify and Netflix built such an amazing way of suggesting the things we really want to hear/see? Constantly delivering content that fits in with our moods and tastes?”
The question on a lot of people's mind is “how have services like Spotify and Netflix built such an amazing way of suggesting the things we really want to hear/see? Constantly delivering content that fits in with our mood and taste?” The force of AI opens the door for companies like these to build powerful and clever suggestion engines that just know what you’ll want to watch next. This all happens when you’re a few episodes into a similar show you’ve previously watched or a particular artist you like to listen to alot. They also may fall into the same genre as another song or show by a similar artist...you’re following all this we hope! You do not have to be in the streaming content industry to use predictive analytics to upsell and cross-sell other products to your current audiences. You’ll increase your Average Order Value, your bottom line and make sure they convert on your site, not one of your competitor’s.
“It’s important to identify the micro moments that your audience may engage in and actually serve them relative information”
Everything Digital is a firm believer in and is actively providing personalised, targeted content to our audiences through many channels including our Chatterbox® automation tool. Analytics and our data collection methods help us identify specific moments that can help to plug the data shaped hole in your marketing strategy. For example; It’s important to identify the micro moments that your audience may engage in and actually serve them relative information, based on their historic interests and interactions. It can also allow us to pinpoint and predict when a user is coming up on a life event. Maybe they’re moving to/wanting to move to a new property? Do they need a mortgage advisor? Perhaps they’ve already moved in and could do with some carpet or furniture? This is just one example that can help businesses know more and increase their chances of getting in front of the right customer at that crucial decision point.
Reducing Bounced and Exited Traffic
How do you increase customer engagement time and reduce the threat of losing traffic/conversions to a competitor? Well, it’s extremely difficult to achieve this goal without the help of predictive analytics. Missing when a customer is about to ‘jump ship’ to another brand is criminal and this is why we ‘stick a pin’ in every user to the brand to track, follow and remarket to, to give you every chance of recapturing them, keeping them interlocked in your brand and converting giving you the chance to make them loyal brand ambassadors...before it’s too late.
“imagine the impact on a businesses’ ROI if you could identify who the high-value customers are at the earliest stage possible”
Identifying your high - value users
An unfortunate and widely known fact is that not all customers are ‘high-value’ customers. As important as every customer to your brand is, some are low value, whilst others are high value whilst the majority fall into the middle bracket. Now Everything Digital poses you the question of “imagine the impact on a businesses’ ROI if you could identify who the high-value customers are at the earliest stage possible”. The identification at the earliest stage of high-value conversion customers means your business can make more effort in closing these customers and creating brand loyalty.
“Allowing Everything Digital to put data from your brand into your hands will empower your company to make more rationalised decisions”
To Cap Off
Allowing Everything Digital to put data from your brand into your hands will empower your company to make more rationalised decisions, which of course will impact the whole digital experience for the brand you are working so hard to make a success. Whether it enables you to make more strategic decisions in reducing churn, or provides you the information you require to offer up more engaging content which is personalised to your audiences, It’s in the Data.