Fashion & Apparel
Two years of steady growth via Search & Shopping.
The Work
Every channel run in-house by the same senior team, against one commercial target.
Google Search rebuilt around what people actually search when they're ready to buy. The campaign structure is tight, the negative keyword list is kept up to date, and bidding is set against margin instead of click volume.
The product feed rebuilt and split up so spend lands on the products that earn it. Performance Max gets its own targets and its own line in the report.
Tell us where you are now and where you want to get to. We'll audit your accounts for free, and if we can't help we'll say so.
