Paid Search
We work with eCommerce stores to bring in the right customers. We run profitable Google Ads campaigns across Search, Shopping, Display and YouTube. You get more clicks, better ROAS, reporting you can actually read, and a budget that isn't leaking.
What We Do
Text ads that sit alongside the organic listings. When someone searches a term related to your keywords, we put your ad in the mix. Run it next to your organic listings and you can take up most of the first page.
Your products put in front of people while they're browsing to buy. Shopping ads carry the image, the price and the key details before anyone clicks through, which is why every eCommerce store needs them running.
A good way to get back in front of visitors who didn't buy. We run display ads across Google's network of 2 million+ affiliate websites. Performance Max now opts into Display by default, so it's worth getting right even if you never asked for it.
Video is the highest-converting content you can produce. We run YouTube remarketing campaigns to visitors who engaged with your site but didn't buy, which is a key part of any 360-degree marketing strategy.
Our Process
The same five steps we've used on every eCommerce account we run.
We go through your market, your competitors and how the account is performing now.
We agree the targets, the timings, and how much goes to each channel.
Campaigns go live and we watch the numbers daily. You can see the same dashboard we do.
We keep adjusting targeting, creative and budget based on what's paying.
We sit down regularly to check the work still matches where the business is going.
Results
Why Everything Digital
We work with eCommerce brands, and that's where our experience sits. You see the planned strategy in full before anything goes live, a dedicated Senior Account Manager updates you every month, and the accounts are run for high ROAS. We're a Google Partner, and we stay ahead of your competitors by reading the account data closely.
Certified and held to Google's highest standards for performance and spend.
A dedicated Senior Account Manager runs your campaigns, so nobody is learning on your budget.
Real-time dashboards, monthly reports and no lock-in contracts. You always know where your money goes.
We've managed Shopping, Search, Display and YouTube for 50+ online stores.
We optimise for revenue rather than clicks. Every decision ties back to your bottom line.
Client Feedback
Before working with Everything Digital, Rollersnakes was very active on Facebook but seemed to have hit a bit of a ceiling with Google Ads. After working with Everything Digital for a number of years now, it’s become obvious that their methods of running ad campaigns is extremely profitable and comes with a clear increase in transactions and revenue on the website.
When they began working on our accounts, Meta Ads increased in revenue and kept a very healthy ROI / ROAS and they burst through the ceiling on the Google Ads account. We’re very happy to be working with Everything Digital and we’ll continue to do so for the foreseeable future!
“We have encountered scalable spend on both Google and Social Media Paid channels through the new strategy Everything Digital have implemented. With doubling our online ad spend we have seen our overall economy grow through these notoriously difficult times online — which has filled us with confidence that we have an Agency who really cares about our bottom line. They understand our business needs and capabilities, which translates into successful campaigns month in month out.”
“Working with Everything Digital to uncover the possibility of revenue being generated through our social channels has been a great experience. This on top of the clear increases we’ve seen on our Google Ads account has solidified our working relationship with Everything Digital. The support we’ve had in the time we’ve been working together has been amazing — we’re so happy working with the whole team over at Everything Digital!”
Common Questions
It depends on your market and your margins, but most of our eCommerce clients start seeing meaningful results from £2,000/month. We'll recommend the right budget during your free audit.
Most accounts see measurable improvements within 4-6 weeks. The quick wins come from fixing wasted spend and campaign structure. Long-term growth builds from there.
No. We work on rolling monthly agreements. The results are what keep clients with us.
A full review of your current Google Ads account, competitor analysis, a list of where spend is being wasted, and a prioritised action plan. You keep it whether you work with us or not.
Yes. We manage all the Google Ads campaign types (Search, Shopping, Display, YouTube and Performance Max) as one strategy.
Get Started
If you've tried Google Ads before and been let down by the promises, our close-knit team will run a free audit and pinpoint the areas to attack from day one. You speak to our Directors directly, so the people looking at your account are the ones who care how it performs.
