Paid Social
We put your brand in front of the right people on the social platforms where they already spend their time. Campaigns are built around your brand and backed by data, using audience appetite, lookalike audiences and retargeting funnels so that nobody who showed interest slips through.
Platforms We Run
It's still the biggest social media channel, with billions of users every month, so there's little reason to leave your brand off it. We advertise to your target audience there with visual content built to perform.
The photo-sharing platform is second to none for visual advertising, and paid is where that really shows. We create eye-catching images and video for your brand, which lifts both your following on the platform and the engagement you get from it.
TikTok keeps growing, and plenty of brands worldwide have made it a new area of focus. Trends move fast among a younger audience and keep changing, so it's worth starting TikTok ads before the rest of your market does.
Reach planners on Pinterest and decision-makers on LinkedIn. We extend your paid social mix into platforms where your audience is already researching what to buy and who to work with.
Our Approach
We start with a full account audit that digs into your historic data and trends, set against sector insights, to work out what's been flying, what hasn't and why.
Planning is where we take you through the strategy and the reasoning behind each part of it. That's also where we agree how your brand gets repped, so we're working in sync with your team from day one.
We agree a firm reporting date with every client to suit your schedule. The monthly report covers your key metrics, a breakdown by campaign and the next steps, so you always know where you stand.
Our Work
Why Everything Digital
We work closely with the people on the front line of your business, and every decision we make has data behind it. We hold partner status across the major platforms and we care a great deal about the numbers. Our clients tell us that combination is hard to find anywhere else.
Verified by Meta and the other platforms we run on, which holds us to their highest standards for performance and spend.
An in-house specialist team with a director involved in your account, so there's always someone senior with eyes on it.
Every move comes from what your historic performance and the sector data actually show.
Audience appetite, lookalike audiences and retargeting all feed the same funnel, so nobody slips through it.
Key metrics, campaign breakdowns and clear next steps, delivered on a date that suits your schedule.
Client Feedback
Before working with Everything Digital, Rollersnakes was very active on Facebook but seemed to have hit a bit of a ceiling with Google Ads. After working with Everything Digital for a number of years now, it’s become obvious that their methods of running ad campaigns is extremely profitable and comes with a clear increase in transactions and revenue on the website.
When they began working on our accounts, Meta Ads increased in revenue and kept a very healthy ROI / ROAS and they burst through the ceiling on the Google Ads account. We’re very happy to be working with Everything Digital and we’ll continue to do so for the foreseeable future!
“We have encountered scalable spend on both Google and Social Media Paid channels through the new strategy Everything Digital have implemented. With doubling our online ad spend we have seen our overall economy grow through these notoriously difficult times online — which has filled us with confidence that we have an Agency who really cares about our bottom line. They understand our business needs and capabilities, which translates into successful campaigns month in month out.”
“Working with Everything Digital to uncover the possibility of revenue being generated through our social channels has been a great experience. This on top of the clear increases we’ve seen on our Google Ads account has solidified our working relationship with Everything Digital. The support we’ve had in the time we’ve been working together has been amazing — we’re so happy working with the whole team over at Everything Digital!”
Common Questions
Facebook, Instagram, TikTok, LinkedIn and Pinterest. We'll recommend the right mix for your brand and audience during your free audit.
A full account audit of your historic data and trends, plus sector benchmarks, so you can see what's been flying, what hasn't and why. You walk away with a clear plan whether you work with us or not.
A monthly report on a date that suits your schedule, covering your key metrics, campaign breakdowns and next steps. We have regular catch-ups between reports to keep everyone in sync.
Yes. We work on creatives, ad copy and brand personas alongside your team, so your brand is repped in the correct way across every campaign.
Request your free audit below or book a call with one of our Paid Social specialists on 0113 831 3666.
Get Started
Book a call with one of our Paid Social specialists. We'll review your accounts, audience structure and creative, then send back a clear plan. Or call us on 0113 831 3666.
