Shopping & Feed Management
We increase revenue and reduce cost of sale through Google Shopping campaigns built around your products. Feed optimisation, merchant feed audits and CSS, all run in-house with daily monitoring and a director watching your account.
What We Do
Your products go in front of shoppers while they're still browsing and comparing. Shopping ads put the product information, prices and features one click away, so you sell more. For an eCommerce store they're essential.
The best-optimised feeds get first dibs on the most valuable searches. We optimise yours to the highest standard and get better results from it, especially where the feed has been treated as an afterthought.
Auditing your merchant feed is one of the most important things you can do in Google Shopping. Our audit shows which parts of the feed need work, and running one regularly is what keeps feed and campaign performance improving.
Since 2017, Google Shopping has had to buy traffic from Google at a 20% mark-up, and most Google Ads customers have no idea. As a Comparison Shopping Service partner, we recover that margin and put it back into your campaigns.
Our Approach
We set your Merchant Centre up to best practice so the campaign build has a solid base. Optimising the product feed comes next, and it's where most accounts leak revenue without anyone noticing.
We structure your campaigns with best practice at the forefront. Full product analysis plus competitor research on pricing and auction insights tells us where to bid hard and where to hold back.
Daily, weekly and monthly checklists, plus bi-weekly and monthly catch-ups, pick up low-stock issues, seasonality and new product introductions before they hurt performance. Once the campaign foundations are firing, you're ready to scale.
Our Work
Why Everything Digital
We increase revenue and reduce cost of sale through Google Shopping campaigns built around your products. Plenty of accounts have grown on our tried-and-tested methods and best practice, so we're confident this turns into a long-term relationship. The results back that up.
Shopping is its own discipline. Our team works in Merchant Centre, Shopping and CSS all day, rather than splitting time across a dozen other channels.
Every account has senior eyes on it, so no junior is learning the job on your spend.
Daily, weekly and monthly checklists keep performance steady, and we catch low-stock and seasonality issues before they cost you sales.
Proven methods built on years of running Shopping and feed work for established eCommerce stores.
Cost of sale, auction insights and product indicators. You'll see the real numbers from your campaigns rather than vanity metrics.
Client Feedback
Before working with Everything Digital, Rollersnakes was very active on Facebook but seemed to have hit a bit of a ceiling with Google Ads. After working with Everything Digital for a number of years now, it’s become obvious that their methods of running ad campaigns is extremely profitable and comes with a clear increase in transactions and revenue on the website.
When they began working on our accounts, Meta Ads increased in revenue and kept a very healthy ROI / ROAS and they burst through the ceiling on the Google Ads account. We’re very happy to be working with Everything Digital and we’ll continue to do so for the foreseeable future!
“We have encountered scalable spend on both Google and Social Media Paid channels through the new strategy Everything Digital have implemented. With doubling our online ad spend we have seen our overall economy grow through these notoriously difficult times online — which has filled us with confidence that we have an Agency who really cares about our bottom line. They understand our business needs and capabilities, which translates into successful campaigns month in month out.”
“Working with Everything Digital to uncover the possibility of revenue being generated through our social channels has been a great experience. This on top of the clear increases we’ve seen on our Google Ads account has solidified our working relationship with Everything Digital. The support we’ve had in the time we’ve been working together has been amazing — we’re so happy working with the whole team over at Everything Digital!”
Common Questions
Auditing your merchant feed is one of the most important things to do when you're paying for ads through Google Shopping. Our reports show exactly what needs improving in your Shopping feed, from disapprovals to attribute gaps to product indicator issues.
Comparison Shopping Services. Under EU Commission regulations from November 2017, Google Shopping and CSS partners have to operate separately. Running through a CSS partner can mean lower CPCs while you keep prime placements. We'll advise during your audit.
Daily, weekly and monthly checklists are completed on every account, with bi-weekly or monthly catch-ups to identify low-stock issues, seasonality and new product introductions.
Yes. Getting your Merchant Centre set up to best practice is the foundation of every Shopping engagement, and it's where we always start.
Request your free audit below or book a call with one of our Shopping specialists on 0113 831 3666.
Get Started
Whether you're new to Google Shopping or have run it for years, our specialists work closely with you alongside one of our Directors. We'll audit your account and unpick the bad practices and wasted spend that creep in. Call us on 0113 831 3666.
