In 2017, the EU Commission found that Google were in breach of fair competition rules in relation to their Google Shopping Services. After a landmark fine, Google was ordered to operate Google Shopping as a separate business.
As a result of this Google Shopping now have to buy traffic from Google which they mark up by 20%. Unbeknown to most Google Ads users, since November 2017, Google Shopping has been charging you thousands in feeds without you even knowing!
As a Google CSS Partner, we can get you the same Google Shopping traffic from the same Google Search results, but at a reduction of 20%.
How does the 20% Work
In Europe, Google Shopping takes a 20% cut of your Cost per Click costs.
If you bid £0.50, Google Shopping will take £0.10 and use the remaining £0.40 for your Google Ads Shopping CPCs. When you’re working with Crowd Shopper, you can choose to lower your bid to £0.40 or have the full £0.50 applied to your auctions.
We will convert your existing Google Merchant Center to become CSS enabled; This will mean that your Shopping Bids will benefit from a 20% discount.
To fully realise this discount, you will need to lower your bids. We recommend you do this gradually over the next 30 days.
More for your budget
Reducing your bids by up to 20% will help you to fully realise the savings and maintain the same Shopping Ad position and level of impressions.
Alternatively, you can leave your bids set as they are and your full bid will be used at auction resulting in a better Shopping Ad position and more Impressions.