The term “Barbenheimer” has been making the rounds on social media lately and for good reason! It’s a portmanteau of the two films “Barbie” and “Oppenheimer,” which are both scheduled to be released in theatres on July 21st, 2023. The juxtaposition of these two films, which are so different in terms of genre, tone, and subject matter, has created a perfect storm for meme-worthy content.
The term Barbenheimer first appeared on Twitter in early 2023, and it quickly took off. People began using it to express their excitement (or confusion) about the idea of seeing two such different films on the same day. The meme quickly spread to other social media platforms and it even made its way into mainstream media.
So, what can brands learn from the Barbenheimer meme?
First, it’s important to be aware of the cultural zeitgeist. What are people talking about online? What are the memes that are going viral? If you can tap into those trends, you’ll be well on your way to creating successful marketing campaigns.
Second, don’t be afraid to be different. The Barbenheimer meme is so successful because it’s unexpected. People aren’t used to seeing two such different films released on the same day. By being different, you can stand out from the crowd and get people talking about your brand.
Finally, don’t be afraid to have fun. The Barbenheimer meme is funny because it’s absurd. People are drawn to humour so if you can incorporate some humour into your marketing campaigns, you’ll be more likely to get people’s attention. A great way to add humour and catch people’s attention is by using text to GIF tools. Creating funny and relatable GIFs with text overlays can make your content more shareable and engaging.
The Barbenheimer meme is a great example of how brands can use social media to create viral content. By being aware of the cultural zeitgeist, being different, and having fun, you can create marketing campaigns that people will talk about for years to come.
As Cillian Murphy (star of the upcoming film ‘Oppenheimer’) said: “I’ll be going to see Barbie 100%. I can’t wait to see it!” – So there’s not really a rivalry, everyone involved is embracing the odd but welcomed opportunity which is seen as marketing gold!
Here are some specific tips for brands that want to implement something similar to the Barbenheimer meme success:
- Do Your Research: Before you start creating content, take some time to research what’s trending on social media. What are people talking about? What are the memes that are going viral? Once you have a good understanding of the cultural zeitgeist, you can start to brainstorm ideas for content that will resonate with your target audience.
- Be Creative: Don’t be afraid to think outside the box. The Barbenheimer meme is successful because it’s unexpected. People aren’t used to seeing two such different films released on the same day. By being creative, you can create content that will surprise and delight your audience.
- Have Fun: People are drawn to humour so if you can incorporate humour into your marketing campaigns, you’ll be more likely to get people’s attention. The Barbenheimer meme is funny because it’s totally absurd. If you can find a way to make your content funny, you’ll be well on your way to creating a viral hit.
By following these tips, you can create marketing campaigns that have the Barbenheimer meme effect. So what are you waiting for? Start brainstorming today!
