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Overall account structure, ad groups, shopping campaigns, search campaigns, display campaigns, budget allocations, smart optimisation.
Keyword match types, search query report (SQR) analysis, keyword gap analysis, negative keyword applications
Keyword max CPC bids, device bid adjustments, location bid adjustments, ad scheduling.
Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC), click-through rate (CTR) return on investment (ROI).
Relevancy of the ads, A:B testing, landing pages, ad scheduling, ad text.
Conversion tags, revenue tracking, call tracking, CTA tracking.
Quick wins, wasted spend, long term opportunities, trend analysis.
Your Monthly Ad Budget
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