Google Shopping
Google Shopping allows consumers to search for, compare, and shop for physical products across different retailers advertising their products. Google Shopping results show up as thumbnail images that display each product’s retailer and price. Keywords are not a feature of Google Shopping Ads, as this is done automatically based on information from your product feed.
Product Feed Optimisation
When you run Google Shopping Ads, users will find you based on your product feed. Which means, there isn’t a set list of keywords that you can push to be found for unless your product feed is properly optimised.
Product feed optimisation is absolutely vital to a successful Google Shopping Campaign and if done properly, you’ll never fail to increase your channel revenue stream.
Shopping Reporting
Transparency and real time data are a massive part of our Monthly Reporting, a report we deliver to each client. Our Reporting Dashboards are built with interaction and customer insight in mind.
We purpose all our reporting data into different segments, so you, the client can understand not only how your budget is working, but how the targeted audience is reacting to our strategy. All reports will contain information such as Week on Week, Month on Month and Year on Year.
Google Shopping Audits
Our in-house Experts will perform a ‘deep dive’ on all current and historical accounts connected to your platform.
Data is King at Everything Digital and it is a crucial factor when we are tailoring and implementing optimisations and new strategies. Taking into consideration the buying habits of your brand loyal customers, as well as the off the cuff users you wish to attract to the brand.
Campaign Strategy
Our in house UK paid search team invest time and resource into developing and deploying high performing and low risk (although it’s up to you!) digital strategies put a lot of focus and recourse into developing and deploying high performing, lowest risk (where desired) digital strategies whilst keeping each client exactly on track as to why we are taking that specific approach.
Merchant Centre Accounts
Your designated Expert will work alongside you to create the Google Merchant accounts that each business needs to be a participating player in the Google economy and marketplace.
Google Shopping Management
We present real data insights from customer trends and habits, continuously looking at proactive adaptations to our strategies to improve your business which allows us to continually grow and scale accounts.
Google Shopping Setup
Our Shopping professionals take it as a personal challenge with all accounts to build high performing campaigns, implementing best practice and diverse routes where required. Yielding the highest ROI possible from your allocated budget towards your Google marketing spend.
Account Structure
Overall account structure, ad groups, shopping, search and display campaigns, budget allocations, smart optimisation.
Keyword Performance
Keyword match types, search query report (SQR) analysis, keyword gap analysis, negative keyword applications
Bid Strategy Analysis
Keyword max CPC bids, device bid adjustments, location bid adjustments, ad scheduling.
Performance Analysis
Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC), click-through rate (CTR) return on investment (ROI).
Advert Review
Relevancy of the ads, A:B testing, landing pages, ad scheduling, ad text.
Ad Tracking
Conversion tags, revenue tracking, call tracking, CTA tracking.
Growth Opportunities
Quick wins, wasted spend, long term opportunities, trend analysis.
