Google Shopping allows consumers to search for, compare, and shop for physical products across different retailers advertising their products. Google Shopping results show up as thumbnail images that display each product’s retailer and price. Keywords are not a feature of Google Shopping Ads, as this is done automatically based on information from your product feed.
Product Feed Optimisation
When you run Google Shopping Ads, users will find you based on your product feed. Which means, there isn’t a set list of keywords that you can push to be found for unless your product feed is properly optimised.
Product feed optimisation is absolutely vital to a successful Google Shopping Campaign and if done properly, you’ll never fail to increase your channel revenue stream.
Transparency and real time data are a massive part of our Monthly Reporting, a report we deliver to each client. Our Reporting Dashboards are built with interaction and customer insight in mind.
We purpose all our reporting data into different segments, so you, the client can understand not only how your budget is working, but how the targeted audience is reacting to our strategy. All reports will contain information such as Week on Week, Month on Month and Year on Year.
Google Shopping Audits
Our in-house Experts will perform a ‘deep dive’ on all current and historical accounts connected to your platform.
Data is King at Everything Digital and it is a crucial factor when we are tailoring and implementing optimisations and new strategies. Taking into consideration the buying habits of your brand loyal customers, as well as the off the cuff users you wish to attract to the brand.
Our in house UK paid search team invest time and resource into developing and deploying high performing and low risk (although it’s up to you!) digital strategies put a lot of focus and recourse into developing and deploying high performing, lowest risk (where desired) digital strategies whilst keeping each client exactly on track as to why we are taking that specific approach.