Shopping & Feed Management

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Mobile illustration of how Google Shopping looks

Google Shopping

Google Shopping is a place for your brand to display your online products to the masses, through a product discovery website experience. Sell more online products through shopping ads, and display all vital product information, prices and features. It is vital for eCommerce stores to give your online shoppers the products they are looking for at the click of a button.

Feed Optimisation

Do you want to go against your competition and dominate via Google Shopping? Well the best optimised feeds now more than ever get first dibs at showing ads on the most valuable searches by the most valuable online customers. We can help you optimise your feeds to the highest standard and generate better results than you are probably getting right now, especially if your feed has not had recent optimisations and is treated as an afterthought like many.

Mobile illustration of how Google Shopping looks

Feed Audit

Auditing your merchant feed when advertising on Google Ads is one of the most important actions to take when paying for ads through Google Shopping. When we run an audit on your feed, your report will highlight areas that need improvement within your Google Shopping Feed. Running regular product feed audits is essential to improving the performance of your feed and shopping campaigns.


Back in summer 2017, the EU Commission served Google with a landmark fine as they were in breach of fair competition rules in regards to their Google Shopping service. Google was subsequently ordered to operate Google Shopping as a separate entity. Which means, Google Shopping now has to purchase traffic from Google, which they mark up at a 20% increase. All this since November 2017 and most Google Ads customers have no idea! That’s where Everything Digital steps in.

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What we do

Quite simply we increase revenue and reduce cost of sale through tailored Google Shopping campaigns. With many accounts flourishing through our tried and tested methods coupled with best practice you can be confident we will be forging a long term relationship – our results speak for themselves.

How we do it

Merchant Centre & Feed Optimisations

If you are a seasoned eCommerce store or a newbie, we will get your merchant centre set up to best practice to allow for a structured campaign build. Optimisation of your product feed is imperative, with years of working with high end retailers our paid search team ensure that all vital product indicators are in place as well as everything being completely accurate and organised.

Campaign Foundations & Product Bidding

We structure your campaigns with best practice at the forefront as we will be managing your ad groups within your shopping campaigns. 

Full product analysis and competitor research is done on things such as price competitiveness and by utilising auction insights then allows us to give you the perfect foundations to hit the ground running.

Get Ready For Growth Opportunities

With our in house specialists we make sure daily weekly and monthly checklists are completed. This allows for eyes on accounts at every stage coupled with bi-weekly/monthly catchups to identify low stock issues or seasonality product introductions can put your mind at ease knowing nothing will slip through the net and we are generating as much exposure on key products/brands.

Get Started

New to the google shopping world or a seasoned veteran? Don’t worry we are here and we are ready to help, our specialists will work closely with you along with one of our directors so you can be rest assured you are not just a number but are receiving the focus, dedication and eyes on approach every client should warrant and deserve.

We want to audit your account and unpick the bad practices and wasted spend that is no doubt creeping in to your account. To simply get started fill out a form and let one of our Directors reach out to arrange first steps and we will then take care of the rest for you.

Book a call with one of our Shopping specialists

Our Work

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Ski Bartlett

Ski Bartlett have been in communication with Everything Digital for a long period of time and after an in depth analysis…

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Rollersnakes was originally referred to us by another happy client. They were running a Google Ads account and…

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