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The way your account is structured when running YouTube ads is of major importance, so this is the first thing we'll check. We'll also need to check the Ad Group split, understand your ad objectives and see how the ads are doing towards achieving that. We'll check your budget allocation and smart campaign optimisations.
Without setting the right audiences, your videos could essentially be showing to users that aren't actually even interested in what you have to show them. In addition, sometimes there are audiences created which aren't working and are just eating up your budget, so we'll give you a run down of best practice here.
Bid Strategy Analysis
Bidding for clicks/impressions on the Display Network (the network that helps serve your YouTube ads) is a relatively low cost process. The only problem is, it's so low cost that advertisers can end up wasting lots of money on areas that they just haven't check for a long time. So we'll check all this for you.
We'll calculate the averages for; cost per acquisition (CPA), conversion rate, cost per click (CPC), click-through rate (CTR) and ultimately calculate your return on investment (ROI) (where necessary).
The video needs to be catchy, shouldn't be too long or too short and honestly needs to get to the point without sounding too salesy. So your creative and the landing pages that users land on after clicking needs to be absolutely spot on. So we'll check all of this for you.
It's important to know where your traffic is coming from and what the users are doing when they land on your platform.
Custom audiences and similar audiences can be a quick way to win new users or conversions (if you know how to set them up correctly). The idea here would be to find what areas your account can grow into and what you can scale quickly and profitably.