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Paid Ads

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Account Structure

We'll go through the whole account to check the structure, the Ad Group split, Search Campaign objectives, budget allocation and smart campaign optimisations.

Keyword Performance

We'll check the cross match keyword types, run some search query reports (SQR's), Analyse the keyword gaps and go through the negative keyword lists.

Bid Strategy Analysis

We'll check all the max CPC bids, what device bid adjustments there are (if any), analyse the ad scheduling and finally check the location bids.

Performance Analysis

Analyse conversions, find the average cost per acquisition (CPA), calculate the conversion rate, figure out what your average cost per click (CPC) is, check your click-through rate (CTR) and ultimately calculate your return on investment (ROI).

Advert Review

Check the relevancy of the ads, check what (if any) A:B testing you're doing and how effective it is, analyse the landing pages and go through the effectiveness of the ad text.

Ad Tracking

Check all conversion tags, revenue tracking, form/call tracking and check any other CTA tracking.

Growth Opportunities

Find any quick wins, tell you how much wasted spend there is, look for some long term opportunities and then run some trend analysis.

Paid Ads Audit

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