Pay-Per-Click (PPC) is a paid attribution model designed for internet marketing where advertisers alike ‘bid in Google auctions and pay a fee every occasion their ad is clicked by a user online.
Cost per Click
Cost Per Click (CPC) for Google Search campaigns can vary massively depending on your industry and/or the keyword you’re trying to target.
The reality is, if you’re trying to target keywords that has lots of potential impressions and there are lots of other businesses that are competition with that keyword, then expect to pay a pretty penny per click.
Not a big fan of form fills? Or haven’t got the resources to reply to emails, etc? Google Call Campaigns is a great way to ensure that every time someone clicks on your ad, they’re making a call to your business. It’s more expensive but you get the chance to actually speak to the person looking for your service/product.
Google Search Ad Ranking
The rank of an ad on Google Search is something that agencies and freelancers have long tried to push as the most important metric when measuring a successful search campaign.
Although the position of your ad is certainly important, it by no means indicates the successfulness of your campaign. So much so that Google actually got rid of the ability to see what position your ad was averaging and changed it to the ability to see if your ad was consistently appearing in the top three positions.
In short, as long as you’re appearing to your users when they search and as long as your users are seeing what they expect and are converting, your campaign is doing well.