BRANDING
The purpose of a brand is to be recognised. Branding creates consistency throughout your products and services, which in turn creates trust within your brand. Your online presence and how you are perceived online can actively make or break your business, with branding being easily recognisable yet able to appropriately represent your company. We can take on the full branding of a new company or even a rebrand of your current company and assist in expanding your digital footprint to enable growth in the desired areas, allowing your company to radiate your brand and message.
Types of Branding
Branding can take various forms, making you business more recognisable and to your audience, including:
- Branded Emails
- Company Logos
- Moving Media Logos
- Branded PDF’s
- Digital ‘Flick Books’
- Social Media Page Branding
- Youtube Company Setup
How to Create a Brand
To create a brand you need to establish several key factors that are important to both your business requirements and to your target audience. These are our recommend first steps:
- Determine your target audience
- Establish your mission statement
- Define your values, features, and benefits
- Create your visual assets
- Find your brand voice
- Put your branding to work
Branding Tips
To create a constant and trustworthy brand image follow these tips:
- Treat your brand as a person
- Prioritize consistency
- Follow a brand strategy
- Don’t let inspiration turn into imitation
- Use branding to hire
Colouring
A signature colour can increase brand recognition by 80%
Social Values
77% of people buy from brands who have similar values as their own
Brand Consistency
Brand consistency can increase revenue by 33%
