The purpose of a brand is to be recognised. Branding creates consistency throughout your products and services, which in turn creates trust within your brand. Your online presence and how you are perceived online can actively make or break your business, with branding being easily recognisable yet able to appropriately represent your company. We can take on the full branding of a new company or even a rebrand of your current company and assist in expanding your digital footprint to enable growth in the desired areas, allowing your company to radiate your brand and message.
Branding can take various forms, making you business more recognisable and to your audience, including:
Branded Emails
Company Logos
Moving Media Logos
Branded PDF’s
Digital ‘Flick Books’
Social Media Page Branding
Youtube Company Setup
How to Create a Brand
To create a brand you need to establish several key factors that are important to both your business requirements and to your target audience. These are our recommend first steps:
Determine your target audience
Establish your mission statement
Define your values, features, and benefits
Create your visual assets
Find your brand voice
Put your branding to work
Branding Tips
To create a constant and trustworthy brand image follow these tips:
Treat your brand as a person
Prioritize consistency
Follow a brand strategy
Don’t let inspiration turn into imitation
Use branding to hire
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Brand messages are shared 24 times more
Colouring
A signature colour can increase brand recognition by 80%
Social Values
77% of people buy from brands who have similar values as their own