We stabilized and increased ROAS through Paid Search for Doomsdayco and really increased the profitability of their Google campaigns over the course of a 3-6 month period at the end of 2021 and start of 2022. The previous agency was producing a lot of dead spend and irrelevant traffic, now through improving product titles and campaign structure we believe a steady ROAS will allow the company to grow over the coming years.