Facebook Paid
As the world’s most popular social media channel, you really can’t afford to be missing out on 2.6 billion monthly users. Popular with events, sharing posts and falling down the rabbit hole of satisfying videos, your business and products can be advertised to your target audience with ease.
Call to Action
Tailor your advertisements with various call to actions. Whether you’re advertising certain products or services, customers can be directed to your website or advised to learn more about your service. Call to actions are incredibly effective as they direct your audience to your desired area, leading to more traffic.
Lead Generation
Facebook lead generation can build consumer interest in your businesses products and services. With the goals of lead generation, you can convert on the website and allows users to fill out forms of there contact details for access.
Audience Targeting
Custom built audiences allow you to target certain demographics and psychographics, defining your potential customer base. Facebook remarketing allows you to target audiences who have previously interacted with your site to generate more leads and conversions.
Ad Types & Creative
Facebook adverts appear in feed to catch the attention of your audience, the larger the advert, the more attention it will generate. We recommend using high quality and brightly coloured images for a more eye catching advertising campaign. You can use three different ad types on Facebook for maximum effect: single image, carousel and video.
Increase In ROAS
in 2020 Facebook's total advertising revenue was $20.7 billion
Platform Access
98% of users access the platform via mobile devices
Popularity
Facebook is the third most visited website in the world
Account Structure
Account structure and audience funnels is super important for social ads. So the first thing we'll do is check out how your audiences are set up to flow through your ad funnel.
Audience Crossover
Quite often when a social ads account has been set up incorrectly, the audiences will sometimes cross over at different stages of the ad funnel. This can limit the performance of an ad and stop them from performing to the best that they can.
Strategy Analysis
Campaigns all have different strategies and it's important (if there are multiple strategies in an account) that they all marry up well and don't stop each other from performing.
Performance Analysis
Depending on the objective of the campaigns within the account, we'll analyse performance in different ways. Some of the fundamental things we look at are:
• Average Cost Per Acquisition (CPA)
• Conversion Rate
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Return On Ad Spend (ROAS)
Advert Review
The amount of ads can sometimes be a tell tale sign that whoever was running the account previous, may be grasping at straws to figure out what works and what doesn't. This is fine as long as there is some form of structure to measure the A:B testing properly.
Ad Tracking
Check all Pixel events, CAPI, UTMs, Purchase Conversion Value Tracking and more.
Growth Opportunities
Find any quick wins, tell you how much wasted spend there is, look for some long term opportunities, trend analysis and competitor research.
