Google Display
The Google Display Network can help businesses reach potential customers whilst they’re browsing their favourite websites, showing a friend a YouTube video, checking their Gmail account or using mobile devices and apps.
Product Awareness
Google Display Ads are excellent for product recall. If a user is looking for or interested in a certain type of product but doesn’t know who your brand is for example, then using Google Display Ads is a great way to put the image of the product in front of the user to show them that they can come to your website to find that particular product and more.
Cheaper CPC
Cost Per Click (CPC) on Google is in short, dictated by the demand for that particular keyword and the likelihood that the keyword is going to “convert”.
With that in mind, Google Display Ads are generally cheaper than Google Search Ads, simply because the intent of the person clicking the ad isn’t the same as someone who is actively searching for that particular keyword. So in turn, the intent of someone clicking a Display ad is less than that of someone physically searching for a product or service.
Increased Visibility
The Google Display Network consists of over 2 million websites and is designed to help advertisers target their perfect audience. The targeting options available let advertisers strategically show their message to potential customers at the right place and the right time.
90% Of Global Internet Users.
Your ads could potentially be shown on over 2 million websites and more than 650,000 apps.
210 Million Unique Visitors
See ads served by Google Display network on a monthly basis.
65% Of ComScores Top 100 Websites
The Google Display Network portfolio is absolutely staggering, with almost 3 quarters of the top 100 websites.
Account Structure
We'll go through the whole account to check the structure, the Ad Group split, campaign objectives, budget allocation and smart campaign optimisations.
Keyword Performance
Your audience pots are so important, so the first thing we'll do is check through all of your audiences to understand what's working and what's not. In addition, sometimes there are audiences created which aren't working and are just eating up your budget.
Bid Strategy Analysis
Although generally your bids on the display network should be low, we'll go through all of your bids to ensure that you aren't overpaying or underpaying for clicks/impressions.
Performance Analysis
Here we're looking for the soft stats and the assisted conversions or direct conversions from the campaign. We'll also figure out the averages for; cost per acquisition (CPA), conversion rate, cost per click (CPC), click-through rate (CTR) and ultimately calculate your return on investment (ROI) (where necessary)
Advert Review
The look and creative of the ads is important, so we'll analyse all the ads you have running. We analyse landing page experiences as well to see if users are seeing what they expect to see when they click your ad.
Ad Tracking
Due to their usually being a high volume of traffic from display campaigns, it's important to know where that traffic is coming from and what the users are doing when they hit your website.
Growth Opportunities
The low hanging fruit can sometimes be overlooked when putting together a display campaign. Things like custom audiences and similar audiences can be a quick way to win new users or conversions (if you know how to set them up correctly).
