Google Search
Our team of inhouse professionals have worked on national and worldwide campaigns, meaning we’re highly skilled in uncovering the best route for your business when it comes to attracting relevant traffic resulting in a profitable return.
Bidding Auctions
Pay-Per-Click (PPC) is a paid attribution model designed for internet marketing where advertisers alike ‘bid in Google auctions and pay a fee every occasion their ad is clicked by a user online.
Cost per Click
Cost Per Click (CPC) for Google Search campaigns can vary massively depending on your industry and/or the keyword you’re trying to target.
The reality is, if you’re trying to target keywords that has lots of potential impressions and there are lots of other businesses that are competition with that keyword, then expect to pay a pretty penny per click.
Drive Calls
Not a big fan of form fills? Or haven’t got the resources to reply to emails, etc? Google Call Campaigns is a great way to ensure that every time someone clicks on your ad, they’re making a call to your business. It’s more expensive but you get the chance to actually speak to the person looking for your service/product.
Google Search Ad Ranking
The rank of an ad on Google Search is something that agencies and freelancers have long tried to push as the most important metric when measuring a successful search campaign.
Although the position of your ad is certainly important, it by no means indicates the successfulness of your campaign. So much so that Google actually got rid of the ability to see what position your ad was averaging and changed it to the ability to see if your ad was consistently appearing in the top three positions.
In short, as long as you’re appearing to your users when they search and as long as your users are seeing what they expect and are converting, your campaign is doing well.
Top Search Engine
Is it though?
Price Check
A survey of shoppers showed that 9/10 shoppers will price check on amazon first.
3.5 billion
Searches made
Account Structure
We'll go through the whole account to check the structure, the Ad Group split, Search Campaign objectives, budget allocation and smart campaign optimisations.
Keyword Performance
We'll check the cross match keyword types, run some search query reports (SQR's), Analyse the keyword gaps and go through the negative keyword lists.
Bid Strategy Analysis
We'll check all the max CPC bids, what device bid adjustments there are (if any), analyse the ad scheduling and finally check the location bids.
Performance Analysis
Analyse conversions, find the average cost per acquisition (CPA), calculate the conversion rate, figure out what your average cost per click (CPC) is, check your click-through rate (CTR) and ultimately calculate your return on investment (ROI).
Advert Review
Check the relevancy of the ads, check what (if any) A:B testing you're doing and how effective it is, analyse the landing pages and go through the effectiveness of the ad text.
Ad Tracking
Check all conversion tags, revenue tracking, form/call tracking and check any other CTA tracking.
Growth Opportunities
Find any quick wins, tell you how much wasted spend there is, look for some long term opportunities and then run some trend analysis.
