Instagram Ads
The photo sharing platform is second to none for visual advertising, whether you’re looking at organic or paid social media.
Creating eye catching images and videos for your brand can provide a wealth of engagement and chance to create a community on the platform.
Enhanced Targeting
Instagram allows for enhanced targeting, increasing your chance of conversions on the platform. With the ability to target by age, gender, location and behaviours, you’re able to build custom audiences to target consumers more accurately.
Integrate Shopify
Instagram allows you to integrate Shopify on the platform, sharing you product catalogue to audiences within your posts and stories. This feature means your audience can convert on the site without leaving the platform, making for an easy and efficient user experience.
Brand Appeal
Aesthetic advertisements fit well with your audience’s feed on the platform, organic posts can be repurposed into paid advertisement to create a more appealing image of your brand and products. Once audiences are familiar with seeing your brand throughout their social media, they are more likely to trust the company and purchase.
Facebook & Instagram
The sister company of Facebook enables you to create similar advertising campaigns as Facebook in order to attract your target audience base, this includes the use of carousel, image and video adverts. Once you have a created an advert on Facebook, this can automatically be transferred to Instagram if desired.
Research
81% of Instagram users research products on the platform
Advertising
50% of users are more interested in a brand after seeing it in an Instagram advert
Hashtags
The average post uses 10.7 hashtags
Account Structure
Account structure and audience funnels is super important for social ads. So the first thing we'll do is check out how your audiences are set up to flow through your ad funnel.
Audience Crossover
Quite often when a social ads account has been set up incorrectly, the audiences will sometimes cross over at different stages of the ad funnel. This can limit the performance of an ad and stop them from performing to the best that they can.
Strategy Analysis
Campaigns all have different strategies and it's important (if there are multiple strategies in an account) that they all marry up well and don't stop each other from performing.
Performance Analysis
Depending on the objective of the campaigns within the account, we'll analyse performance in different ways. Some of the fundamental things we look at are:
• Average Cost Per Acquisition (CPA)
• Conversion Rate
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Return On Ad Spend (ROAS)
Advert Review
The amount of ads can sometimes be a tell tale sign that whoever was running the account previous, may be grasping at straws to figure out what works and what doesn't. This is fine as long as there is some form of structure to measure the A:B testing properly.
Ad Tracking
Check all Pixel events, CAPI, UTMs, Purchase Conversion Value Tracking and more.
Growth Opportunities
Find any quick wins, tell you how much wasted spend there is, look for some long term opportunities, trend analysis and competitor research.
