Off-page SEO is generally used to refer as actions or processes that do not happen directly on your website.
Driving traffic to your website from other sources allows you to build credibility and increases customer visits.
This is a vital part of the strategy to direct traffic elsewhere on the internet to your page. Content on your webpage is classed as on-page SEO whereas content on other websites or social channels is classed as off-page SEO
Guest Posting helps build your Off-page SEO and helps contribute to others too. Finding quality sources to informed discussions about your speciality naturally gains trust and in turn traffic.
Other platforms other than your website do need attention in order to drive traffic and build authority.
Social Media is one method to develop the overall strength of your business and trust with current or future customers.
The aim is to have your business / brand to be talked about by others.