On-page SEO refers to any action taken directly on the webpage, this includes content, page structure and link structure.
Why is On-page SEO Important?
On-page SEO has a huge impact in how search engines show related topics or answers to potential customers.
You are trying to become the leading position to the search engines mission which is to provide the most relevant information to the search term.
The structure of the webpage helps Search Engines read the content and make a decision to whether the content will be suitable to use.
If the Search engine cannot read the content fluently or the flow of your tags are mismatched it will presume the reader will face the same issue.
E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole.
Providing quality content is the backbone to a successful ranking.
Visitors are often looking for answers or recommendations into various topics so if you provide information which is relevant to the subject your webpage will attract more attention from search engines.
We use tools which are designed to compare your current performance against your desired goals.
With these tools we are then able to focus in on areas which need attention whilst providing a full report and plans for action.
Your website should be showing for the most relevant search terms possible.
Knowing your position compared to your competitors allows you to plan your On-page SEO strategy and improve rankings.
Everything Digital combines SEO tools and industry knowledge to provide the best solutions.