Organic content helps optimise your online presence without the use of paid adverts, often combined with Search Engine Optimisation (SEO) to boost the amount of traffic to your site. This content reaches people organically, not forced, and can be displayed to your audience through different channels.
Social media has two key aims: to entertain and/or to educate. Each social media platform has varying demographics of audiences, enabling you to cater your content to your target audience. Every platform is tailored to a certain type of media, meaning you can reach a similar audience on different platforms using different types of content.
Scheduling organic social posts is a quick and easy way to make sure you’re never behind on content again. Market smarter with scheduling, using previous insights into your posts to push out content at a time we know your audience are active. Tailor your content to each social media platform, whilst posting at the same time in order to maximise your reach and impressions on organic content.
Organic content is great because it shows what really resonates with your audience and shares valuable information about your business, industry news and can even create a community feel with your followers with active engagement. Using organic content to test certain strategies means we can see what content works well with audiences and what can be repurposed into a paid campaign to grow your core audience.