Within the last decade Podcasts have risen and only continue to rise in popularity. Apple, Spotify and now smaller businesses are taking advantage of this platform for marketing.
Already based around discussions, podcasts are a great way to have conversations with your customers enabling them to ask hard hitting questions and you, well you answer them!
These discussions are an amazing way to show the people behind your business and show your authentic self, creating further trust with your company.
Why Podcasting Is important
Podcasts enable you to communicate to your audience in a flexible way, enabling them to listen without the concentration needed for a written article. They’re also great for reaching out to potential customers, allowing them to understand your values and company ethos in a friendly format.
What better way to serve relevant, industry leading knowledge than through sound, stand out from your competitors and actively look at educating potential customers, brand followers on upcoming news and new service or product introductions into your industry of operation.
- Book Clubs
- Industry News
- Awareness Topics
- Lunchtime Chats (our personal favourites)
- How To Guides
To start your podcasting journey you need a set list of equipment:
- Reliable microphone
- Noise cancelling headphones
- A laptop and recording software
- A mixer
- And a good idea!
Don’t has access to this equipment? No worries! We have a full podcast studio to enable us to provide this bespoke, high level service to all our clients as part of a series or planned schedule or whenever you require!