For those of you who don’t know what TikTok is, let me explain. TikTok is an incredible social media platform for creating, sharing, and discovering short videos. TikTok gives you the opportunity to create short videos with a time length of around 15 to 60 seconds and share said videos with users around the world. Videos on TikTok include: dance videos, live videos, challenges, comedy videos, educational videos, and anything else you could imagine! TikTok is a platform for everyone, no matter what age! You’ll find big and small businesses on TikTok too, it’s an unbelievable, free promoting and marketing space.
To this date, TikTok has an average of 1.39 billion active users. With an estimate of 1.8 billion users by the end of 2022! TikTok is a huge part of the digital world, at the moment with over 3 billion downloads and it looks like the platform will continue to grow. If you’re thinking that you don’t need to post content on TikTok, think again, over 1 billion videos are watched everyday on TikTok!
So, What’s New On TikTok?
This year, TikTok has come at us with multiple updates. There’s so many new features to this iconic platform and we’re living for it!
Ranking And Search On Mobile
Keywords are an extremely vital factor within digital marketing, especially in the SEO side of things. Keywords are a term used in digital marketing to describe a word or group of words a user applies to rank highly on a search engine. So, why do you need to know this? Well, TikTok are pushing for keywords on video captions to group and categorise specific videos to certain topics. For example: say you’re posting comedic content. Using the keyword ‘comedy’ in your video caption will automatically group your video in the ‘comedy’ category on TikTok. This means, when users choose categories to appear on their ‘For You’ page, your video could potentially appear on their feed.
What Else Is New?
TikTok have also recently launched ‘Stories’. Much like Instagram Stories, users will have the opportunity to create and post their own stories – with the ability to share your TikTok story on other platforms such as Instagram and Facebook. Much like other social media platforms, TikTok stories automatically disappear after twenty-four hours and consist of more relaxed, natural content rather than usual TikTok videos. TikTok stories give users the opportunity to further extend their content to audiences on other social platforms, a win, win.
We all know how popular podcasts are becoming and now, TikTok are getting involved. TikTok are always thinking of new ways to improve user experience and we’ve learnt that there will be some pretty awesome features added to the platform in the near future. Users will have the opportunity to record longer videos, such as: recording vlogs, ten minute podcasts, interviews, and tutorials. Soon, you’ll see new trends forming from longer clips.
To help advertisers out, TikTok have also updated the analytics feature on the platform. TikTok Ad Impressions easily measure how many users have viewed a specific ad. This gives advertisers the opportunity to assess how effective their ad campaign is and compare said ad to other marketers using the platform.
Now, Time To Talk About The Main New Feature, TikTok Pulse!
Everyday, we see small businesses pursuing their dreams, huge brands advertising, and influencers doing their thing. TikTok has made it possible for people all around the world to show and experience culture, the smallest things entertaining and inspiring us. Entertainment is fuelled by creators and the TikTok community.
TikTok brings people together, makes us laugh, cry, and motivates us everyday. Now, this amazing entertainment experience has made it easier than ever for brands and advertisers to not only position their brand in the centre of where culture is created, but actually be a part of the conversation. TikTok communities exist for every enjoyment, curiosity, and passion. From #HealthTok, #ConspiracyTok, and #BookTok, to #FoodTok and #BeautyTok – there’s always something to spark everyone’s interest. So, if you’re a brand looking to advertise on TikTok, embrace in the creativity of TikTok and engage with communities relevant to you.
To help brands be in the centre of culture and creativity, TikTok have introduced TikTok Pulse, a new advertising solution that gives advertisers the opportunity to place their brand next to the top content on the ‘For You’ feed. TikTok Pulse has been created to give brands the tools and controls so they can be a part of the unbelievable, everyday moments and trends that engage the TikTok community.
Say, your brand specialises in make up and you’re just starting out advertising on TikTok. If you use keywords within your niche, such as: #BeautyTok etc and add them into your video captions, you’ll soon be in the centre of the #BeautyTok feed. This gives your brand the opportunity to be viewed by millions of viewers which leads to more sales and website traffic. The goal of TikTok pulse is for brands to have the ability to discover and connect with the broader communities around them, placing brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action – a win, win for everyone.
TikTok aims to help advertisers and give said advertisers the ability to tap into these moments as they happen.
TikTok Pulse gives advertisers, marketers, businesses, and brands the opportunity to:
- Increase Brand Exposure: By appearing next to the most engaging content.
- Drive Engagement And Actions: By engaging with communities that are the most relevant to brands.
- Feel Safe And Confident With Brand Suitability Measurements: By providing the correct tools such as third party brand suitability and view- ability verification.
- New Ways To Engage With Creators, Public Figures, And Media Publishers: By collaborating with popular creators and publishers via the platform.
Every brand should use TikTok as a marketing platform, it not only has an unbelievable audience base, but gives your brand the opportunity to create, entertain, and connect with culture.