Written articles and blog posts are the foundation of a good SEO strategy. Filled with relevant information and buzzwords they can attract an audience based who are interested in your services organically. However, no one is going to read your blogs if they’re long, lengthy, have too many words and say the exact same thing three times without adding any value.
Written content can be used to express the nature of your business and set your tone, pushing your brand’s voice out to new and existing audiences who are interested in your services. From updating clients about opening times to setting yourself as the leading industry standard, articles and blogs are incredibly versatile to your business needs.
Our team are experts in tailoring written content to hot topics in any and every industry, providing your target audiences answers and compelling information that can result in new conversions and website traffic.
It’s important to keep your written articles and blogs key word rich to boost SEO. When someone searches for something similar to your content, the more key words you have in your blog means it is more likely to show up to the user alongside other related content. It’s important to note that repeating yourself and duplicating content will reduce your SEO, resulting in a lower search ranking.
While you may only be writing articles to boost your SEO, it’s important to make sure your content is readable and easy to follow. This includes not repeating or duplicating content to fill a certain word count and key word stuffing, making your text hard to read and essentially redundant. You may only be writing for your business but you never know when your knowledge may be useful for someone else online!