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Best Practices for Migrating from UA to GA4 for eCommerce Businesses

eCommerce Businesses Migrating From UA To GA4

24 May 2023

In our previous article, we explored the importance of migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) for eCommerce businesses by the 1st

The Importance of Migrating from UA to GA4

23 May 2023

In today’s fast-paced digital landscape, eCommerce businesses rely heavily on data to make informed decisions, optimise marketing strategies, and drive revenue growth. Google Analytics (GA)