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In our previous article, we explored the importance of migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) for eCommerce businesses by the 1st
In today’s fast-paced digital landscape, eCommerce businesses rely heavily on data to make informed decisions, optimise marketing strategies, and drive revenue growth. Google Analytics (GA)
It’s almost that time of year again for online retailers and we have prepared a guide to ensure you maximise your businesses potential.
With the launch of Performance Max – the quality of your assets is now more important than ever. As in previous campaigns, you didn’t have to upload a video which would essentially opt you out of YouTube targeting. However, if you do not upload a video to your Performance Max campaign, Google will automatically create a video using the assets you have provided, which don’t always turn out great.
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