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As we entered the room at META HQ, we eagerly sat down, excited to learn! The day was a whirlwind of META insights, with three
In this article, I’m going to be diving headfirst into the electrifying world of Black Friday and Cyber Monday sales. Now, these two retail juggernauts
As the not so sunny days of Summer ‘23 gradually fade and we feel the first hints of Autumn’s chill begin, eCommerce businesses are presented
Some love it, some hate it but that doesn’t change the fact that Autumn-Winter ‘23 is just around the corner! The truth is, AW ’23
As the vibrant hues of summer gradually fade, the crispness in the air announces the arrival of AW ’23. For eCommerce businesses, this shift in
In the blink of an eye, 2022 is nearing its end and the festive season is well and truly upon us all I presume. This is the time our agency Everything Digital, believe it or not, work harder to continue the work of the Golden Quarter for our eCommerce clients! By analysing, optimising, and setting discussed plans with retailers in place so we too can enjoy the odd Christmas luxury with our team knowing we have everything in place.
Clear growth is how I would like to sum up Black Friday 2022 for OUR online retailers, along with a number of high stress points for our internal paid ads team…plus the enjoyment of course of watching the sales rock in……great work everyone!
With 2022 whizzing by, we are now close to entering November with Black Friday headlining the bill in the Digital Marketing calendar. Agencies and retailers alike will find themselves having serious conversations based on margins and stock levels, whilst identifying opportunities to get one up on the stiff competition they face online through paid channels such as Google ads and Social Media advertising.
The summer’s ended and the transition to autumn/winter is now a reality for ‘savvy’ online retailers. From buying meetings, to making sure you can obtain enough stock quantity and variety at the right margins, retailers and agencies alike should be now planning for the ‘Golden Quarter’ of eCommerce.
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