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Some love it, some hate it but that doesn’t change the fact that Autumn-Winter ‘23 is just around the corner! The truth is, AW ’23
As the vibrant hues of summer gradually fade, the crispness in the air announces the arrival of AW ’23. For eCommerce businesses, this shift in
In our previous article, we explored the importance of migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) for eCommerce businesses by the 1st
In today’s fast-paced digital landscape, eCommerce businesses rely heavily on data to make informed decisions, optimise marketing strategies, and drive revenue growth. Google Analytics (GA)
In the post covid days, the world has changed and your online strategy needs to be up to date too. Many users who run campaigns on multiple platforms run these completely isolated from each other, which could be holding your brand back from £££’s in exposure and revenue!
Cookies are an essential part of keeping a website running and functional. As well as a marketer’s best friend in terms of tracking users movement across the web, information that can be used to effectively segment and target audiences for more personalised and effective ad campaigns.
Just 20 years ago, in 2002, an estimated of only 49% of households in the UK had home computers, compared with an estimated 88% in 2018. With this huge rise in the ability to connect with people that live across the country, many people have seen an opportunity to create businesses online, with one of the major forms of this been creating eCommerce stores.
It’s almost that time of year again for online retailers and we have prepared a guide to ensure you maximise your businesses potential.
With the launch of Performance Max – the quality of your assets is now more important than ever. As in previous campaigns, you didn’t have to upload a video which would essentially opt you out of YouTube targeting. However, if you do not upload a video to your Performance Max campaign, Google will automatically create a video using the assets you have provided, which don’t always turn out great.
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