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Marketing After Cookies

Marketing After Cookies

Cookies are an essential part of keeping a website running and functional. As well as a marketer’s best friend in terms of tracking users movement across the web, information that can be used to effectively segment and target audiences for more personalised and effective ad campaigns.

How To Scale Your Online Business

Scaling Your Online Business

Let’s get straight to it. STOP TRYING TO CONTROL EVERYTHING. There, I said it. The most common thing that stops businesses from scaling properly is the business owner(s).

New Facebook Update, Text Appears Below Image/Video

New Facebook Update!

Facebook rolled out a mobile app update which has switched the position of the text on posts containing a video or image.

Why Partner With Influencers?

Why Partner With Influencers?

Influencers are a vital part of digital marketing and the digital world overall. For those of you who don’t know, influencers are people who have an incredible social media presence and following. As stated in their name, influencers are individuals who influence the opinions and behaviour of others. Once an influencer gains a loyal following, their followers will trust them with everything, their audience’s purchasing decisions are impacted by the influencers’ judgement of products, places, and events.

Banner Image - The Best Way To Increase Your Online Store's Conversion Rates

The Best Way To Increase Your Online Store’s Conversion Rates

I think now might be the perfect time to talk about conversion rates for your eCommerce store. In this article, we’ll discuss how your eCommerce store can be negatively impacting your conversion rate due to low performance and pointless add-ons for your online store.

Google Video Asset Tool

Google Video Asset Tool

With the launch of Performance Max – the quality of your assets is now more important than ever. As in previous campaigns, you didn’t have to upload a video which would essentially opt you out of YouTube targeting. However, if you do not upload a video to your Performance Max campaign, Google will automatically create a video using the assets you have provided, which don’t always turn out great. 

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