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Just 20 years ago, in 2002, an estimated of only 49% of households in the UK had home computers, compared with an estimated 88% in 2018. With this huge rise in the ability to connect with people that live across the country, many people have seen an opportunity to create businesses online, with one of the major forms of this been creating eCommerce stores.
It’s almost that time of year again for online retailers and we have prepared a guide to ensure you maximise your businesses potential.
Influencers are a vital part of digital marketing and the digital world overall. For those of you who don’t know, influencers are people who have an incredible social media presence and following. As stated in their name, influencers are individuals who influence the opinions and behaviour of others. Once an influencer gains a loyal following, their followers will trust them with everything, their audience’s purchasing decisions are impacted by the influencers’ judgement of products, places, and events.
I think now might be the perfect time to talk about conversion rates for your eCommerce store. In this article, we’ll discuss how your eCommerce store can be negatively impacting your conversion rate due to low performance and pointless add-ons for your online store.
You miss 100% of the shots you don’t take. What are you waiting for, eCommerce is the future.
With the launch of Performance Max – the quality of your assets is now more important than ever. As in previous campaigns, you didn’t have to upload a video which would essentially opt you out of YouTube targeting. However, if you do not upload a video to your Performance Max campaign, Google will automatically create a video using the assets you have provided, which don’t always turn out great.
The summer’s ended and the transition to autumn/winter is now a reality for ‘savvy’ online retailers. From buying meetings, to making sure you can obtain enough stock quantity and variety at the right margins, retailers and agencies alike should be now planning for the ‘Golden Quarter’ of eCommerce.
‘Google Ads Vs Facebook Ads’ is something I see posted all the time. There are so many articles out there comparing Facebook Ads to Google Ads or vice versa and honestly, we struggle to understand why they’re being compared as if you should only ever use one or the other?
Absolutely! A website is a valuable asset to your business and a powerful tool to connect your business with its customers.
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