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Cookies are an essential part of keeping a website running and functional. As well as a marketer’s best friend in terms of tracking users movement across the web, information that can be used to effectively segment and target audiences for more personalised and effective ad campaigns.
Let’s get straight to it. STOP TRYING TO CONTROL EVERYTHING. There, I said it. The most common thing that stops businesses from scaling properly is the business owner(s).
Just 20 years ago, in 2002, an estimated of only 49% of households in the UK had home computers, compared with an estimated 88% in 2018. With this huge rise in the ability to connect with people that live across the country, many people have seen an opportunity to create businesses online, with one of the major forms of this been creating eCommerce stores.
Facebook rolled out a mobile app update which has switched the position of the text on posts containing a video or image.
It’s almost that time of year again for online retailers and we have prepared a guide to ensure you maximise your businesses potential.
Influencers are a vital part of digital marketing and the digital world overall. For those of you who don’t know, influencers are people who have an incredible social media presence and following. As stated in their name, influencers are individuals who influence the opinions and behaviour of others. Once an influencer gains a loyal following, their followers will trust them with everything, their audience’s purchasing decisions are impacted by the influencers’ judgement of products, places, and events.
With 2022 whizzing by, we are now close to entering November with Black Friday headlining the bill in the Digital Marketing calendar. Agencies and retailers alike will find themselves having serious conversations based on margins and stock levels, whilst identifying opportunities to get one up on the stiff competition they face online through paid channels such as Google ads and Social Media advertising.
Elon Musk tweeted a video of himself walking into Twitter’s San Francisco HQ yesterday (October 26th 2022) with a sink and tweeting:
“Entering Twitter HQ – let that sink in!”
I think now might be the perfect time to talk about conversion rates for your eCommerce store. In this article, we’ll discuss how your eCommerce store can be negatively impacting your conversion rate due to low performance and pointless add-ons for your online store.
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