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As LinkedIn is a social media platform specifically targeted at motivated professionals, it’s a platform your business can benefit from whatever your industry.
In the post covid days, the world has changed and your online strategy needs to be up to date too. Many users who run campaigns on multiple platforms run these completely isolated from each other, which could be holding your brand back from £££’s in exposure and revenue!
Cookies are an essential part of keeping a website running and functional. As well as a marketer’s best friend in terms of tracking users movement across the web, information that can be used to effectively segment and target audiences for more personalised and effective ad campaigns.
Just 20 years ago, in 2002, an estimated of only 49% of households in the UK had home computers, compared with an estimated 88% in 2018. With this huge rise in the ability to connect with people that live across the country, many people have seen an opportunity to create businesses online, with one of the major forms of this been creating eCommerce stores.
Facebook rolled out a mobile app update which has switched the position of the text on posts containing a video or image.
Influencers are a vital part of digital marketing and the digital world overall. For those of you who don’t know, influencers are people who have an incredible social media presence and following. As stated in their name, influencers are individuals who influence the opinions and behaviour of others. Once an influencer gains a loyal following, their followers will trust them with everything, their audience’s purchasing decisions are impacted by the influencers’ judgement of products, places, and events.
I think now might be the perfect time to talk about conversion rates for your eCommerce store. In this article, we’ll discuss how your eCommerce store can be negatively impacting your conversion rate due to low performance and pointless add-ons for your online store.
You miss 100% of the shots you don’t take. What are you waiting for, eCommerce is the future.
With the launch of Performance Max – the quality of your assets is now more important than ever. As in previous campaigns, you didn’t have to upload a video which would essentially opt you out of YouTube targeting. However, if you do not upload a video to your Performance Max campaign, Google will automatically create a video using the assets you have provided, which don’t always turn out great.
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